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     HOW TO SPREAD THE WORD ABOUT YOUR...

 

SCHOOL FUNDRAISER

Successful Campaigns Tell Their Story Often

Congratulations! You’ve begun…or are about to begin… one of the most gratifying, worthwhile projects a school community can undertake: raising funds to support your children's education. Whether the money is to bolster a special project, cover tuition/school fees, class trip, or particular club, your fundraiser will promote teamwork, raise school pride, and—with the right approach—successfully meet your goals.

You’ve already taken the most important steps by choosing a dollar goal, the products you’ll sell, and what the money raised will fund. But now what? To reach your goal you need enough people to know about your fundraiser and be moved to participate – in other words, it’s time to get the word out!

 

Communication is the Key to Your Fundraising Success

This step-by-step plan will help spread the word about your school fundraiser:

  1. Make a list of everyone who can help support your effort. Start with students, parents, grandparents, aunts and uncles, school supporters, graduates, anyone who has a personal interest in you and your school. This is the base from which you’ll start building excitement and raising funds.

  2. Prepare emails using our digital PDF of the fundraiser products , the video link to our story and a description of the details of your fundraiser. Be sure to include the dates and goals of your fundraiser and why you are raising money. And make sure to include how they can place and pay for their order (All sales must be paid at the time they are placed and all funds be submitted with the completed order form at the closing of your fundraiser).

  3. Get your message out early and often. Start by putting notices up on bulletin boards at school, sending home printed notices with students, broadcasting your fundraiser during school PA announcements, and posting information on your school website to let everyone know your fundraiser is going to begin soon. On the day the fundraiser begins, send more detailed notices to everyone to let them know they can begin buying. Remember to update people during important phases of your campaign: when you reach certain money goals or are getting close to the end date.

  4. Put social media to work for you. Don’t think traditional paper notices can do it all. Create a buzz for your campaign and spread awareness by using texts, Facebook, Twitter, Instagram or any of your favorite channels to spread the word. You can even tap some budding filmmakers to create a short video about your fundraiser and post it on YouTube.

  5. Let local newspapers know about your campaign. Make a list of the newspapers in your area, write a short press release about how and why you are raising money for your school and share it with them. Make sure to try for postings on their online community news sections.

 

There are lots of opportunities to spread the word about your school’s fundraiser. It helps if you can write out a plan before your fundraiser begins to outline all the ways you can communicate what you are doing and how people can participate. Plan on getting your message out at least weekly to keep your supporters engaged.

CHURCH FUNDRAISER

Running a successful fundraiser for your church

It’s easy to get fired up when planning a mission trip for your youth group or a special outreach into the community. But the next step is often the hardest: Deciding what type of fundraiser will produce the best results and will be a comfortable fit for your church’s mission. Those considerations, plus time and budget constraints, make it important to focus on fundraising ideas that produce proven results and don’t run counter to what you stand for.

Get your church fundraiser off to the right start

The first thing you need to do is set a fundraising goal. Whether it is per person (in the case of individuals going on a missions trip) or a total goal (i.e., contributing to a homeless shelter), choose an amount that your team can rally behind and your supporters can strive for. Everyone performs better with a specific goal in mind. Here are some quick ideas and things to consider before you embark on your fundraising:

  1. Product vs. Event Fundraisers. One of the main differences in fundraisers is whether you sell a product or put on an event. Often an event can achieve great interest and good results in the first year, despite the time and up-front cost to put it on. But fatigue—for both volunteers and supporters—can easily set in after the initial excitement. Product fundraisers usually have the advantage of a selling system already in place with little or no upfront commitment.

  2. The Unhealthy Food Debate. There was a time when nearly everyone was eager to chip into a cause by buying candy bars, cookies and other non-nutritious “food” items. With the emphasis now on health and fitness, unhealthy food is increasingly becoming a tough sell.

  3. Sell the right product… Remember, you are selling to family, friends and neighbors. Most of your sales are to people you know. Why would you sell anything other than a high quality product? With Double Your Impact, your supporters choose from high-quality, handcrafted, fair trade jewelry that has a woman's story, who nearly didn't make it through this desperate poverty, behind each of these beads.

  4. …at the right price. We offer our handcrafted jewelry at competitive prices with home-show jewelry lines and quality jewelry that your friends and family may buy at local retail stores.

  5. Reap big profits. Just looking at percentage of profits is a narrow-minded approach. You might receive 90% profit on a $1 item, but have to sell dozens and dozens to creep toward your goal. Or, by earning $10 on the sale of one Under the Tree necklace, you’d only have to sell 10 to reach $100 profit.

Your church fundraiser is an important project. Making it a success is equally as important. The right product at the right price with the right mission will deliver proven results without overworking your church or your team.

SPORTS TEAM/CLUB FUNDRAISER

Winning strategies for your next sports fundraiser

One of the many benefits of participating in school sports is the opportunity to ingrain habits that will last a lifetime: teamwork, perseverance, fitness, and healthy living. So maybe it’s time to just say “no” to that tub of cookie dough or calorie-laden candy, and other unhealthy fare that’s sold by teams for their sports fundraisers.

We all know how important fundraisers are for sports teams. Whether your kid skates, plays soccer, basketball, softball, or is on the cheerleading squad, their team/club relies on sports fundraising to help cover the costs of participation. That’s a fact of life in cities and towns with dwindling resources.

The Right Game Plan for Fundraising Success

No matter what sport your child plays, working together as a team is key to success. However, unlike team sports, successful sports fundraising does not require a lot of hard work…if you choose the right product to sell and the right strategy.

This step-by-step game plan will produce a big win and big profits for your program:

  1. Set a fundraising goal. Choose an amount that everyone can rally behind. But don’t be afraid to aim high. Athletes and their supporters thrive on reaching for goals.

  2. Choose a product to sell that complements the healthy lifestyle sports promote. Remember, you’re asking people to support an athletic endeavor. Cookies, candy, and sugary drinks might sell at low price points, but they run counter to the purpose of sports.

  3. Sell the right product… Remember, you are selling to family, friends and neighbors. Most of your sales are to people you know. Why would you sell anything other than a high quality product? With Double Your Impact, your supporters choose from high-quality, handcrafted, fair trade jewelry that has a family's story, who nearly didn't make it through this desperate poverty, behind each of these beads.

  4. …at the right price. We offer our handcrafted jewelry at competitive prices with home-show jewelry lines and quality jewelry that your friends and family may buy at local retail stores.

  5. Score big profits. Just looking at percentage of profits is a narrow-minded approach. You might receive 90% profit on a $1 item, but have to sell dozens and dozens to creep toward your goal. Or, by earning $10 on the sale of one Yankee Candle, you’d only have to sell 10 to reach $100 profit.

Get your season off to a great start with a sports fundraiser that’s easy, profitable, and offers products your supporters would love to buy for "double the impact"! That’s a win-win situation for everyone!

GROUP FUNDRAISER

Know the keys to successful fundraisers

You need to raise money for your school, group, team or church. With time constraints and budget needs always a priority, it’s important to focus on fundraising ideas that produce proven results and won’t bankrupt your time or resources. Whether the money you raise is to bolster a special trip, sports equipment, a particular club, or an individual, the right approach is key to your success.

The best fundraising ideas are the simplest ones

Perhaps you have some creative ideas of your own to raise money, but if you have never run a fundraiser or your fundraising campaigns have gotten stale, it’s time to take a fresh look at your approach. Here are some quick ideas and things to consider before you embark on your fundraising:

  1. Product vs. Event Fundraisers. One of the main differences in fundraisers is whether you sell a product or put on an event. Often an event can achieve great interest and good results in the first year, despite the time and up-front cost to put it on. But fatigue—for both volunteers and supporters—can easily set in after the initial excitement. Product fundraisers usually have the advantage of a selling system already in place with little or no upfront commitment.

  2. The Unhealthy Food Debate. There was a time when nearly everyone was eager to chip into a cause by buying candy bars, cookies and other non-nutritious “food” items. With the emphasis now on health and fitness, unhealthy food is increasingly becoming a tough sell. So maybe it’s time to just say “no” to that tub of cookie dough or calorie-laden candy and other unhealthy fare that’s sold for fundraisers. For the sake of your supporters and the success of your fundraising.

  3. Set a Fundraising Goal. It may seem like an obvious piece of advice, but setting goals for how much money you want to raise and what that money will fund will dramatically increase your success. Are you raising money for a specific project like a playground or to finance a team’s trip to a special tournament?  Let your supporters know the details. And your whole team should be aware of how much money you’re trying to raise. Everyone performs better with a specific goal in mind. Even consider a goal of how many Ugandan children you'd like to send to school this fall! (Every 14 necklaces sold pays for 1 Ugandan child's trimester school fees.) 

  4. Sell the right product at the right price. People are tired of supporting fundraisers that offer products that are over-priced and that they can purchase at a local retail outlet for much less. When you offer high-quality, value priced, fair trade products that make a life-changing impact in more ways than one, your supporters will be more eager to buy.

  5. Score big profits. Just looking at percentage of profits is a narrow-minded approach. You might receive 90% profit on a $1 item, but have to sell dozens and dozens to creep toward your goal. Or, by earning $10 on the sale of one Yankee Candle, you’d only have to sell 10 to reach $100 profit.

Get off to a great start with a fundraiser that’s easy, profitable, and offers products your supporters would love to buy for "double the impact"! That’s a win-win situation for everyone!

NON-PROFIT FUNDRAISER

Fundraising ideas with proven results

You need to raise money for your small group, cause or charity. With time constraints and budget needs always a priority, it’s important to focus on fundraising ideas that produce proven results and won’t bankrupt your time or meager resources. Whether the money you raise is to promote awareness of breast cancer, support research, or finance your non-profit 501(c)(3) organization, the right approach is key to your success.

The best nonprofit fundraising ideas are the simplest ones

Perhaps you have some creative ideas of your own to raise money, but if you have never run a fundraiser or your fundraising campaigns have gotten stale, it’s time to take a fresh look at your approach. Here are some quick ideas and things to consider before you embark on your fundraising:

  1. Product vs. Event Fundraisers. One of the main differences in fundraisers is whether you sell a product or put on an event. Often an event can achieve great interest and good results in the first year, despite the time and up-front cost to put it on. But fatigue—for both volunteers and supporters—can set easily set in after the initial excitement. Product fundraisers usually have the advantage of a selling system already in place with little or no upfront commitment.

  2. The Unhealthy Food Debate. There was a time when nearly everyone was eager to chip into a cause by buying candy bars, cookies and other non-nutritious “food” items. With the emphasis now on health and fitness, unhealthy food is increasingly becoming a tough sell. So maybe it’s time to just say “no” to that tub of cookie dough or calorie-laden candy and other unhealthy fare that’s sold for fundraisers. For the sake of your supporters and the success of your fundraising.

  3. Set a Fundraising Goal. It may seem like an obvious piece of advice, but setting goals for how much money you want to raise and what that money will fund will dramatically increase your success. Are you raising money for a specific project like equipment for your local pregnancy help center or to furnish your local homeless shelter?  Let your supporters know the details. And your whole team should be aware of how much money you’re trying to raise. Everyone performs better with a specific goal in mind.

  4. Sell the right product at the right price. People are tired of supporting fundraisers that offer products that are over-priced and that they can purchase at a local retail outlet for much less. When you offer high-quality, value priced, fair trade products that make a life-changing impact in more ways than one, your supporters will be more eager to buy.

  5. Enjoy big profits. Just looking at percentage of profits is a narrow-minded approach. You might receive 90% profit on a $1 item, but have to sell dozens and dozens to creep toward your goal. Or, by earning $10 on the sale of one Yankee Candle, you’d only have to sell 10 to reach $100 profit.

Get off to a great start with a fundraiser that’s easy, profitable, and offers products your supporters would love to buy for "double the impact"! That’s a win-win situation for everyone!